Many believe that their branding stops at their logo, color, and slogan. Those things are barely scratching the surface of a brands identity. Your brand’s identity helps with recognition of the brand, through the logo or other associated visuals. Prime example the ” Swoosh” logo of Nike is very simple, it is immediately recognized worldwide along with its punchline, aka tagline “Just Do It”.
And then you have the brand image, brand personality, brand positioning and of course brand equity.
Beyonće is a global phenom of our culture. A brand perceived as cutting edge for our culture. The history maker and musical genius who manufacturers quality performance, products, and feminine power. The story behind the look, feel and connection to her brand gave birth to the Beyhive. This guide instructs and offers the strategy to equip you to Brand The Beyoncé Way. So, it is not only the sound, sales, and beautiful design. It is the sheer embodiment of one’s brand image that takes the equity of one’s brand to a different level altogether.
Developed by Kenya and her Business Builder Team. This guide is guaranteed to bring awareness, awe and global appeal birthing out a love brand that meets your business goals when applied.
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